Role Overview
About the Role
This isn't a smile-and-dial role. We're looking for someone who understands that outbound done right is about relevance, timing, and persistence, not volume for its own sake.
As a BDR, you'll be the first commercial touchpoint for prospects and a core part of how we build pipeline.
What You’ll Own
1. Outbound Prospecting & Social Selling
- Run targeted outreach across email, phone, and LinkedIn to ICP-fit decision-makers
- Craft personalized sequences, not copy-paste blasts
- Continuously iterate based on what actually converts
2. Lead Research & Qualification
- Go beyond job titles
Understand:
- Business context
- Buying triggers
- Stakeholder landscape
- Focus on starting the right conversations, not just any conversation
3. Pipeline Development
- Maintain a healthy top-of-funnel
- Consistently generate qualified opportunities
- Track deal flow and identify early-stage bottlenecks
4. CRM Ownership
-
Keep Salesforce / HubSpot updated in real time:
- Call logs
- Contact notes
- Deal stages
- Treat CRM as a performance management system, not admin work
5. Sales Handoff & Collaboration
- Work closely with Account Executives
- Ensure clean, context-rich handoffs
- Join early discovery calls and progress toward closing conversations
6. Performance Against KPIs
-
Measured on:
- Outbound activity
- Meeting-set rate
- Qualified pipeline created
- Revenue influenced
- Expected to operate under ambitious targets with accountability
How We Measure Success
- Outbound activity (calls + emails/day)
- Call-to-meeting conversion rate
- Qualified opportunities created
- Revenue influenced
- Consistency and work ethic
- Pipeline health
- Commercial impact